Digital Marketing
Whether you are a startup or an established company, building your brand in a new market can be challenging. Every market has its specifics, and not everything that works in Poland will work elsewhere. Fortunately, there are proven tools that can expand your customer base and increase sales. At Czeska Strefa, we have developed ways to support your business in the digital world. We said no to translation agencies and chose our own path. Our translations are ready-made SEO texts that will work for your brand. Discover the areas where we can support you.
Search Engine Optimization
Search Engine Optimization is a set of methods and tools aimed at improving the visibility of your brand and website in search engines. Users often search for specific information on Google using short queries (1–3 words). In SEO, these queries are called keywords. Properly optimizing your content with relevant keywords can increase the chances of your website appearing in search results, attracting visitors, and boosting sales. SEO is therefore not just about keywords – it also involves tailoring content to your target audience and market. Another important part of SEO is meta tags, which help search engines and users understand your page and can be easily set in WordPress.
Ads
Advertising is a good tool for promoting your products or services. However, it should be tailored to your specific situation. If you are a local service provider, running ads on Facebook may be more suitable for you. On the other hand, if you run an e-shop with thousands of products, it will be easier for potential customers to find you on Google, where most people search for products when needed. Regardless of which option you choose, we will prepare the content and visual design of your advertising campaign. After a few days or weeks, depending on your budget, you will see whether your website traffic and sales have increased.
E-commerce Consulting
Is the Czech e-commerce environment like a foreign village to you? Don’t know which marketplaces to enter? Would you like to become more trustworthy for your clients? If your answer is yes, give us a call! We offer free consultations in this area. We know Czech e-commerce very well – many companies have passed through our hands, and they faced similar challenges at the beginning, just like you.
Social Media
How to stay in touch with your customers? You can connect with them through social media. It allows you to communicate quickly and directly with your fans. Nowadays, it is hard to imagine a world without social media. Whatever our opinion about them, they are part of everyday reality. Even better – social media can also be used to promote your own brand. Regular posts, advertising campaigns, discounts, or news – share them with your customers and keep up with the competition!
Graphics
Graphics are an integral part of any online store. They also serve as a kind of business card – the first impression on a visitor is often shaped by how your website looks visually, and only then comes the time to engage with the content. If you are looking for graphic support, logo creation from scratch, or customized images for Facebook advertising campaigns, don’t hesitate to contact us. Our graphic services are fully at your disposal.
Market Research
Are you hesitating whether to enter a particular market or not? On what basis do you make your decisions? The worst things in business are emotions and intuition. If you make decisions solely based on these two factors, you will likely end your business soon. On the other hand, pragmatic thinking and a willingness to gather data give you a wide range of options for making key decisions. We can prepare a telephone market survey for you in several languages – all we need is an Excel file with the contacts to call; the rest is on us. We will record all feedback and prepare a summary and conclusions from the data. This will provide you with valuable information to help you make important decisions for your company.
Video Content Creation
Recent trends show that the highest user activity is on YouTube and TikTok. If you have video material that you want to work with further but don’t know how, this service is perfect for you. We offer support in editing and creating video content from your material. You will receive many videos or Reels that you can use to promote your brand. We use a combination of text and keywords to capture your audience’s attention within the first 30 seconds.