Expansion into new foreign markets will likely be a challenge for any company. We are here to introduce you to local practices and applicable legislation so that entering the Czech and Slovak markets does not mean only risk and a high level of stress. Since 2021, we have been cooperating with Polish companies in areas such as digital marketing, outstanding services, and business mediation. We have thus become your partners who can support you on the path to achieving your goals and monitor your progress and growth over time. We will explain how the mechanisms of the portals mentioned above work and advise you on basic questions before starting business in the Czech Republic or Slovakia.
Available in the following languages:
30 Various Services Customized to Your Needs
We have been listening to you and supporting your growth for 4 years.
Czech Republic and Slovakia
The Czech and Slovak markets are among the smaller ones in Europe. Like any market, they have their own specific characteristics and customs that must be respected; otherwise, your online store may quickly become isolated. From my professional experience, I have seen many Polish companies that have effectively taken themselves out of the Czech and Slovak markets by applying the same strategies as in Poland, ignoring SEO, and neglecting communication with Czech and Slovak customers.
In general, the Czech customer is not as demanding as the Polish one but expects certain standards that should be followed in accordance with local customs and legal regulations. If they do not find these standards in your business, why should they take the risk? You may offer good prices, but if you do not appear to be a trustworthy partner, they will most likely turn to your competitors.
Free E-commerce Consulting and More
We have prepared this service for you not to make a profit, but to educate and inform you. Before entering the Czech and Slovak markets, you will likely want to know some basic information, such as which marketplaces and price comparison platforms customers use most often, or what legal requirements your company must comply with in these markets.
The largest players in the Czech and Slovak markets are Heureka and Allegro. Heureka operates as a price comparison platform and also manages customer feedback. In 2022, the Mall Group was acquired by Allegro Group. Subsequently, Allegro entered the Czech and Slovak markets under its own brand, just as it has in Poland, and the original marketplaces Mall.cz and Mall.sk gradually ceased to exist by 2025.
According to data from Oberlo, companies spend more financial resources on digital ads every year. This trend keeps growing. It’s no surprise, as most potential customers today have access to the internet and social media, which are the main sources of interest for online businesses. The main pillars of digital marketing are:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- Content marketing