If you want to stay up to date and keep in touch with your customers in their favorite environment, you probably have business profiles on social media. These profiles can be used to educate clients, present new products and services, or run paid ads. The same rule applies here: the content must be adapted to your target audience; otherwise, your reach will remain low.
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When is proofreading necessary?
If your digital content has been fully translated using an automatic translator or AI, it should be sent for review by a professional proofreader. Unfortunately, in practice, companies often address this only after receiving negative feedback from their customers or a fine from the trade inspection. In the Czech Republic, a poorly translated product description or specification can have legal consequences under the Consumer Protection Act No. 634/1992 Coll.
At Czeska Strefa, we aim to educate companies before entering the Czech market so that all formalities, content, and processes are aligned with local customs and legislation. This helps dispel the myth, common among Polish entrepreneurs, that the Czech Republic is a small, safe, and cheap market that can be used as a testing ground before entering larger Western markets.
And what is SEO proofreading?
SEO proofreading is a combination of linguistic editing and SEO text optimization. In other words, it is the process of refining your content by taking into account everything – from grammar and style to keywords, text flow, the realities of the target market, and local language conventions, while preserving the original idea of each sentence if it is understandable and relevant in the target market.
If we are asked to correct a text that informs visitors about something that does not exist in the target market, we will let you know and recommend removing that information. If you want to appear natural in the Czech and Slovak markets, you need to learn to communicate with consumers based on local customs and not stick rigidly to plans and marketing strategies created for the Polish market.
Sources of Our Work
According to data from Oberlo, companies spend more financial resources on digital ads every year. This trend keeps growing. It’s no surprise, as most potential customers today have access to the internet and social media, which are the main sources of interest for online businesses. The main pillars of digital marketing are:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- Content marketing
If you have already launched your website on the target market using automatic translation without a proofreader’s review, you should consider using their services, as there are markets such as the Czech Republic or Slovakia where ignorance of local laws is no excuse. When entering foreign markets, you must also take into account the legal regulations and customs of the country; otherwise, you risk fines from the trade inspection authorities and possible legal proceedings with affected parties. We are here to support you in reviewing your digital content and to ensure that it is not only correctly translated but also includes the right keywords and sounds natural to the end customers.