Formerly known as Twitter, X is a platform for sharing short messages and thoughts through text, videos, or images. Companies mainly use it to communicate official statements and positions. The platform is also popular among politicians and public institutions.
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Part of Everyday Life
The world today has changed significantly compared to how we knew it 10 or 15 years ago. Digitalization has advanced tremendously, allowing us to study and work online. In addition to traditional books, we now have alternatives such as audiobooks and e-books. To watch a movie or a TV series, we no longer need a television or a cinema, thanks to platforms like Netflix.
This transformation has also affected communication, which has largely shifted to social media. As a result, we can easily communicate with someone on the other side of the planet. Recent figures show that there are over 4.7 billion active social media users. This represents enormous potential not only for your personal life but also for your business.
How to Use Social Media for Business
On social media platforms such as Facebook, Instagram, LinkedIn, or X, you can create your company profile and regularly share posts. Your profiles should include basic information with the use of relevant keywords to make them easily discoverable. It’s not only the quality of your posts that matters but also their consistency – regular posting can generate more visitors.
Social media is a great place to stay in touch with your customers, share updates, answer their questions, or educate them about the use and maintenance of your products. In Google Analytics, you can find out how many visitors reached your website or online store thanks to your social media profiles. Of course, it’s not possible to determine exactly how many customers made a purchase through social media unless you ask them directly in a survey, but it still represents a large group of potential buyers.
According to data from Oberlo, companies spend more financial resources on digital ads every year. This trend keeps growing. It’s no surprise, as most potential customers today have access to the internet and social media, which are the main sources of interest for online businesses. The main pillars of digital marketing are:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- Content marketing
No matter what you think about social media, for companies in the 21st century they represent an advantageous and often indispensable tool for maintaining contact with existing customers while also attracting new ones. This fact has been recognized even by public institutions and non profit organizations, it is simply a new form of communication. If you want to make your work more efficient and strengthen your online presence, you should invest in social media. We are here to handle the creation of regular posts and customer communication on your behalf. We can support you at every stage of your business in languages such as Czech, English, Polish, Slovak and Turkish.